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XXX XXXXX XXXXEmpowering brands in MENA: BIGO Ads' thriving growth and innovations
BIGO Ads, the global mobile internet advertising marketing platform powered by BIGO, is making remarkable strides in the Middle East and North Africa (MENA) region, boasting an impressive user base of over 70 million monthly active users (MAU). The platform’s products have become a source of joy for MENA locals, with continuous growth in user preferences and engagement. Embodying the spirits of ‘exploration,’ ‘creation,’ and ‘performance-driven,’ the BIGO Ads team is dedicated to delivering a comprehensive one-stop marketing solution for local brands. Recent upgrades, including precise user targeting and Messenger for Business, are elevating the platform’s capabilities to new heights. Audience buy improved: Introducing ‘Calling Corridors’ The primary users of BIGO Ads are tech-savvy males aged 24 to 34, with significant purchasing power, frequent cross-border financial transactions, and a keen interest in electronics, sports, 3C, and gaming. Accurate audience targeting is paramount for brands to succeed. Beyond basic and advanced targeting options, BIGO Ads offers a unique feature called ‘Calling Corridor.’ Leveraging powerful algorithm capabilities and user behavior data labels, this feature ensures the discovery of precise target users. It has proven particularly effective for clients in tourism, finance, telecom, and other industries with diverse geographical targets. Upgraded messenger for business feature: Empowering brand-fan connections In today’s social world, cultivating a loyal ‘fan circle’ has become crucial for brands. Recognising this, BIGO Ads introduced the ‘Messenger for Business‘ feature (available in Saudi Arabia) and recently enhanced its capabilities. Brands can now create official accounts, interact directly with users, and build a dedicated fan base. This direct interaction deepens connections between brands and users, making it an innovative and effective solution for clients in FMCG and automotive industries, among others. Apart from continuous upgrades, BIGO Ads is renowned for its top-notch customer service. Miley Hong, the Director of MENA Partnership and Sales, brings over three years of invaluable experience to the team. With a wealth of expertise spanning South East Asia to the Middle East, Miley has successfully provided performance-driven marketing solutions to clients across Games, e-commerce, Tourism, 3C, Telecom, and finance industries. “We tailor marketing solutions to suit various verticals and markets,” says Miley. “Understanding campaign objectives and target audiences enable us to unleash the platform’s capabilities with innovative creativity, leading to successful campaigns.” Don’t miss the chance to explore collaboration opportunities with Miley Hong during her visit to the United Arab Emirates and Kingdom of Saudi Arabia from 10th August till 10th September 2023. Discover BIGO Ads’ innovative solutions and book your schedule by contacting BIGO Ads via email at [email protected].
Publish Date : 2023-08-10
BIGO ads: pioneering innovation and growth in Saudi arabia’s digital landscape
The Kingdom of Saudi Arabia is a dynamic and rapidly evolving market that boasts a young and digitally-savvy population. With over 400,000 professionals in the information technology and digital sectors, including an impressive 35% female workforce, Saudi Arabia has emerged as a digital hub in line with its ambitious 2030 vision. These striking statistics, coupled with a hyper-growth strategy, have made Saudi Arabia an enticing market for businesses seeking to tap into a vast audience. With a staggering user base of 20 million in the KSA region, BIGO Ads stands tall, providing an unparalleled opportunity to connect with a substantial and engaged audience for any brand. BIGO Ads does not just offer traditional buying models but is committed to delivering a full-cycle and innovative marketing solution. The platform empowers brands to acquire users and create memorable brand experiences through different marketing strategies at various stages. Building Brand Awareness – During the Preheat Period: At the initial stage, brand awareness solutions take center stage to announce campaigns and activities. BIGO Ads offers powerful tools such as Brand Takeover, Chatlist & Audio Call Ads, and Story Stream Ads, enabling precise targeting to pique users’ interest during the warm-up phase. Making an Impact – At the Launch Big Day: For the grand launch, brands aim to seize peak traffic and maximise product impact. BIGO Ads provides a perfect fit with its Roadblock solution, covering all user journey paths throughout a full day, generating massive impressions and capturing users’ attention. With potential impressions soaring across the millions, this approach guarantees exceptional reach and user engagement. Furthermore, BIGO Ads crafts custom marketing solutions, fostering direct and intriguing interactions between users and brands, leaving a lasting impression. For example, cooperating with BIGO Ads, Infinix gained almost 100 million brand impressions on a popular social networking application by conducting creative and customised advertising activities during the past 2023 Ramadan. Driving User Conversion – The Sustaining Period: The sustaining period calls for performance campaigns as the primary approach. BIGO Ads introduces its self-built DSP platform: BIGO DSP. Leveraging cutting-edge machine learning technology, robust Artificial Intelligence algorithms, and comprehensive big data analysis, BIGO DSP empowers brands to retarget users interested in their products and identify potential target audiences through AEO and lookalike functions. BIGO Ads has unlocked opportunities for businesses to engage and captivate the Saudi Arabian audience. By aligning their marketing strategies with the platform’s innovative solutions, brands can achieve unparalleled success in the Kingdom’s burgeoning digital landscape. For more information on how BIGO Ads can help your brand reach new heights in Saudi Arabia, don’t hesitate to contact BIGO Ads at [email protected].
Publish Date : 2023-08-01
SEA Digest: BIGO launches incubation programme; PayerMax's Indonesia arm bags payment licence
BIGO unveils Singapore-Jordan Incubation Program to support Singaporean startups Photo courtesy Singapore Business Federation
Publish Date : 2023-06-27
BIGO raised funds to support a long-term education program
Dubai-UAE: Singapore-based Internet company BIGO Technology, the parent company of the leading social livestreaming platform Bigo Live, has raised USD 20,000 in donations through its 2022 Ramadan campaign. All proceeds will be donated to charity organizations including SOS Children’s Villages Jordan through naua.org to support child health and education programs across the MENA region. In an effort to raise awareness for children in need across the region during Ramadan 2022, a series of live events were launched in Bigo Live to inspire and encourage people to embrace the spirit of giving. The campaign witnessed over 150,000 viewers and more than 100 broadcasters including singer Shireen Abusaad, gaming video creator HydronZ, and fashion blogger Lama Al Aalam tuning into multiple fundraising live sessions like cooking competitions and musical performances to celebrate this season. BIGO Technology has partnered with naua.org – a Crown Prince Foundation Initiative, and SOS Children’s Villages Jordan which is a national nonprofit organization that cares for orphaned and vulnerable children, to support a long-term education project in Jordan. “As the region’s first social impact platform, we are proud of our regional partnership with BIGO. With Naua’s main goal being to promote a culture of collective action within a common framework to measure and showcase impact on the communities, we will be supporting BIGO to maximize its impact through the generous donation provided to SOS Jordan” added Ahmad El-Zubi, CEO of naua.org. In years past, BIGO Technology has contributed to several noteworthy causes by hosting various meaningful initiatives. This includes the Global BIGOer One World Together campaign which raised funds for the WHO's Solidarity Response Fund for pandemic relief, the Breast Cancer Awareness campaign to support the millions impacted by this disease with Living Beyond Breast Cancer and more. “We are glad that Bigo Live has and continues to support and bring positivity to people and communities in need,” said Khaldoun Mahmoud, Head of Government Relations of BIGO for the MENA region. “As a global platform that connects and brings people together, we believe it is our responsibility to contribute to noteworthy causes and provide people with positivity and joy. BIGO is extremely proud of the level of dedication our users have showcased to support non-profit organizations like NAUA and SOS Children’s Villages in their efforts to help children in need overcome obstacles. We are inspired by the sense of community that is fostered on Bigo Live, and we look forward with optimism to seeing the platform continue to thrive as the home of positivity, inclusion and togetherness.” -Ends- About BIGO Technology BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and 6 R&D centers around the world. Powered by Artificial Intelligence technology, BIGO's video-based products and services have gained immense popularity, with nearly 400 million monthly active users in more than 150 countries. These include Bigo Live (livestreaming) and Likee (short-form video). Visit www.bigo.sg for more information on BIGO's brand and products. About Bigo Live Bigo Live is one of the world's fastest-growing live streaming social communities where users broadcast in real-time to share life moments, showcase their talents, and interact with people from around the world. Bigo Live has around 400 million users in over 150 countries and is currently the market leader in the live streaming industry. Launched in March 2016, Bigo Live is owned by Bigo Technology, which is based in Singapore.
Publish Date : 2022-05-23
BIGO TECHNOLOGY PTE. LTD.
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Publish Date : 2022-03-08
Video | Is Likee becoming the next TikTok? | KrASIA
With over 115 million monthly active users worldwide, short-video app Likee is set to challenge ByteDance’s TikTok supremacy, after becoming the world’s sixth-most downloaded non-gaming app in Q1 2020, according to Sensor Tower. Like TikTok, Likee allows users to easily create short videos with intuitive editing tools and popular mainstream songs, while it also features an artificial intelligence algorithm for precise recommendations. In addition to Likee, Singapore-based firm Bigo Technology also owns livestreaming platform Bigo Live and instant communication app Imo. The firm was founded by David Li, founder of Chinese live broadcasting firm YY Inc, which completely acquired Bigo in March 2019. By integrating Likee, Bigo Live, and Imo, YY aims to provide an ecosystem of video-based apps that are already entertaining over 485 million monthly active users worldwide, 78.8% of them coming from outside of China. To learn more about Likee and the company behind it, check out our video from Going Live, a series that looks at the growing livestreaming industry in Asia. VIDEO Check out our other episodes: Episode one:Are e-commerce and livestreaming a perfect match? Episode two:Chinese video game livestreaming platforms set to challenge Twitch To check other videos by KrASIA, please visit our YouTube channel. Correction: An earlier version of this article misstated Likee’s user number, it should be 115 million. We regret the error.
Publish Date : 2020-05-14